Video excels in communicating in many ways

Documentary case-studies & social documentaries

Video excels in communicating in many ways

Documentaries and case-studies are considered to be the most honest style of video production. These are usually community-based or company issues that are investigated at a deeper level. Often there is not a presenter or very little if any voice-over used. The message is all relayed by all the participants telling their own, honest stories.

Planning a documentary starts with a full description of the desired key messages and stories to be told. A script ‘structure’ rather than a full script is prepared - with indicative outcomes from the participant interviews.

The second step is choosing the right participants to tell their story. This requires research and conversations with potential interviewees. In a business case study, these people are easy to identify as they are responsible for rolling-out the chosen topic.

Once the participants are chosen, a schedule accommodating all the players’ and clients’ availability is created.

The story takes shape in the edit suite. Interview footage is honed down into categorised sequences. Additional footage of the participants doing activities related to the topic, is also selected. These are then edited into concise sub-edits and shown to the client.

After client input, the sub-edits are shaped into a final format. Any additional information can be added with the use of a voice-over.

Documentary styles

  • 5 – 7 minute business case-studies.
  • 20 – 40 minute social documentaries with multiple participants and issues.
  • Travel often involved to reach a cross-section of participants.